Red Energy Melbourne
The evolution of the corporate workspace is continuing to head in exciting directions, no more evident than in Red Energy’s four level workplace in Melbourne’s infamous, working class suburb of Cremorne. The brief was to create a highly progressive and dynamic hub within the heritage listed framework of one of Melbourne’s most iconic and historic buildings – the Bryant and May factory.
Inspired by a commitment to celebrate and respect the historical importance and unique architectural form of this culturally significant structure, the fitout was treated almost as a sculptural insert with all internal built form detached from the perimeter in a bid to respect the existing exposed truss ceiling, expanse of original factory bay windows and important heritage details.
Equally the workspace had to work hard to consolidate and accommodate over 1000 Business Support and Customer Interaction staff requiring very different space typologies and environments – from highly flexible to fixed, diverse to similar, intuitive to responsive, inventive to focused.
The design response comprises a series of free standing “pavilions”, “neighbourhoods” and “hubs” defining fit for purpose work settings and encouraging a meandering path of circulation whilst promoting curiosity and exploration.
A sense of place is established in the vivid red of the new steel mesh stair. Purposeful in its reference to the red brick tones of the Bryant and May Edwardian Architecture and the namesake of its tenants, the stair acts to link the tenancy floors whilst providing unexpected, interesting space typologies for breakout, interaction and collusion.
Each of the four levels embody a unique aesthetic palette paying tribute to the pivotal importance of the key project entities: Red Energy, Lumo, Snowy Hydro, and the Bryant and May factory.