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BCG Digital Ventures

Incubating ideas and co-creation at its core

Address
1/80 George Street, The Rocks NSW
Status
Completed 2016
Area
1,100-square-metres
Photography

Tackle, disrupt, flip, attack, hatch… terminology seemingly more relevant to a rugby pitch than a workplace. But this is exactly the language used to describe the principles underpinning BCG Digital Ventures.

BCG Digital Ventures

As the global corporate incubation and investment arm of consulting giant, The Boston Consulting Group, in Sydney, it was key to bring the driving philosophies of the brand to life in this innovation hub.

The Digital Ventures workplace invites the corporate partner on a journey – from visual tunnels acting to challenge pre-conceived ideas and conventions to Immersion Rooms featuring Minority Report style gesture-based technology – the experience represents a purposeful disruption to the status quo. It’s about taking businesses out of their comfort zone and catapulting them into a world that aims to invent, build and scale products and businesses at start-up speed.”

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