inside – Vineyard Dreaming
Conceived as having one foot in the boardroom and the other in the vineyard, Carr’s design for Treasury Wine Estates brings the vineyard to Collins Street.
With no previous client relationship the project was won through a tender that saw Carr reimagine the idea of a vineyard as a subtle flow of nuanced references without cliché or signature tropes. “The feeling is strongly emotive. As a means to connect the visitor to the vineyard, we emulated the feeling of a vineyard without thematic staging,” says Dan Cox, Carr director and project lead.